Will your business thrive or dive in 2009?

By Stacey Ackerman, MA  

 We're all entering 2009 with a level of uncertainty that's weighing down on us like a giant elephant. But it's during these trying times that savvy business owners can thrive as their competition takes a dive. It's a game of survival of the fittest, and those fit companies can expect great things in the coming year. Here are a few of the winning characteristics of the thrivers and some things you can consider for your business:

Carve a Niche
Don't be a commodity. Carve out your special niche in the marketplace. Understand your unique selling proposition and the value you offer to your customers.

Understand Your Customers
Know what your customers' problems are and how your product or service resolves them. Conduct e-mail surveys and talk to your key customers on a regular basis. You may also solicit feedback from your customers through social media tools.

Market in Good Times and Bad
The worst thing you can do is pull marketing efforts because of bad times. Because marketing is a series of touches that occur over time to solicit a buyer response, this is the most important time to stay in front of prospects. When they decide to buy, you'll be the company they think of first.

Be a Visionary
Don't lost sight of the ultimate goals for your business. Only by staying tuned into this vision can you get there.

Have a Plan and Stick to It

A well thought out marketing plan will keep you in check with your goals, budget and action items needed to achieve your vision.

By keeping these things in mind you will prepare your company to thrive - not dive in 2009.

 

Stacey Ackerman is the director of Marketing for Small Business Builders, a firm that provides small business owners with the tools, education and inspiration to successfully build their business and achieve long-term results. Stacey can be reached at sackerman@smalbusinessbuilders.com or 651.783.5763.